Empathize: The Most Misunderstood Skill in Sales and the One That Closes Everything

Let me tell you what empathy is not.

It is not saying “I understand how you feel.” It is not nodding at the right moments. It is not softening your voice when someone gets emotional or adding “that makes total sense” before pivoting to your pitch.

That is performance. And performance is the thing empathy is trying to replace.

Real empathy in a sales conver…